You have come up with a great startup business and now you are ready to launch your small business into the world. I am sure you have read countless articles and researched subjects detailing startup tips, startup pitfalls and startup cautionary tales. All of this can be very overwhelming for a business owner who is just starting out. But fear not small business owners! We are here to help and take some of the stress off your plate. We’ll help you take it step by step and try to focus on easy things that can positively impact your business. In this article we will go over three small steps that can help your small business prosper.
1. Using Social Media As Leverage For Your Small Business
As we know we are living in a world today where technology is a very prevalent force. Almost every business uses some type of social media these days to promote their service and gain clientele. The problem with this is that a huge number of these businesses don’t know how to use these social outlets properly.
Lets start with the basics, Facebook. Their website is the biggest social media platform to date with over a billion active users throughout the globe. Facebook is a great tool for social marketing as it allows you to target a specific demographic that you want to market your small business to. By making a Facebook page for your business you can help keep customers informed, develop your brand identity and broaden your reach. Facebook now offers a feature that allows you to make an ad for your business. Though it does cost a small amount, taking advantage of this is a great way to promote your small business to your niche market. Using these Facebook tools correctly is a great way to test out new offers and gain a loyal customer base.
Once you’ve mastered the art of Facebook marketing you can move on to other social media sites like Twitter, LinkedIn, and YouTube. If you still have questions on how to use these outlets you can find a lot of tutorials and blogs on the Internet that can walk you through step by step.
2. Forge Relationships With Other Small Businesses
It’s a proven concept that business networking really does work. How many times have you satisfied your customer so much that they went and told their friends? Did this generate you more business and as a result end in more profits? You bet! So why not make business relationships with other companies in your industry and let them help you generate new leads.
Lets say you own a floral company and want to increase your customer base. You could start off by becoming friends with businesses that offer their services to the same demographic or market as you. For a floral shop this would include catering companies, party planners, banquet halls, or hotels, as all of these services are needed for weddings or parties. And what else will this future customer need for their wedding or party? You guessed it, Flowers! By having a relationship with these different small businesses you can help one another out by recommending each others services. It’s a win win situation, as you aren’t competing for business with these other industries, you are just complimenting one another. Networking really does work and we hope that you will start developing business relationships as soon as possible.
3. How a Live Answering Service Can Help Your Small Business Grow
Have you ever missed a call or potential sale because you were too busy to get to the phone? This is where a professional answering service can help. These services can allow you to focus more on the day-to-day tasks involved with keeping your business running smoothly, while the telephone answering service can handle your phone lines and allow your small business to be accessible 24/7.
With a trusted 24-hour phone answering service, you forward your business phone lines when you need the extra administrative assistance. Most answering services allow you to customize how and when you want your calls and messages forwarded. You can also have the telephone answering service answer questions about your business, screen leads, dispatch emergency services if needed, and schedule appointments. These are just some of the benefits of outsourcing your telephone lines to an inbound call center. It’s a proven statistic that 80% of customers will hang up on a business if they hear a voicemail. Don’t lose out on profits and potential leads for something as little as not having adequate staffing on hand to handle your telephone lines.
If you outsource your telephone answering needs to a live telephone answering service on a per-call basis, you can really minimize your payroll expenses while enjoying the increased productivity of your current staff. Did you know that you can pay a professional call center to answer your business telephones 24 hours a day for as little as $10 a month? The power of outsourcing your telephone calls to professional telephone representatives doesn’t have to break the bank or negatively affect customer service. In fact it can be very cost effective for your business and can help your customer service support by allowing your business to be accessible around the clock. Make sure you do research before choosing what telephone answering service to go with. You want a trusted, professional and well-established company. One of the leading answering service providers in the nation is A Courteous Communications. They have been in the business for over 30 years and have an impressive clientele list and tremendous customer reviews. This is the type of call center you want! There are proven testimonials of what they can do for businesses, which is supported by the various awards they have been honored with throughout the years. Your chosen telephone answering service will act as an extension of your office, so make sure you choose the right one that will positively compliment your business
We hope you found this article informative and will implement these ideas into your business model. Being a small business owner can be stressful at times, but don’t let this stop you from reaching your end goal. With our help , and by using these three steps to your businesses advantage, we promise you will see positive results and begin to watch your business grow right before your eyes. Check back with us soon for more helpful hints for your small business.
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